Case study · 2026
CapForge
Business services site
CapForge needed a professional home for bookkeeping and small-business services — something a busy owner could scan quickly, understand what is offered, and know the next step without sorting through vague trust language.
Role
Service positioning, marketing site, CTA path, launch support
Timeline
Focused services-site build
Project size
Public services site with a clear project path
Relationship
Client project
Services
Stack / solution shape
Why we built it
The reasons behind the project.
Present bookkeeping services in plain terms instead of category boilerplate.
Create one clear project path instead of three competing CTAs.
Build a services foundation that can expand without changing the whole navigation.
Before
The business needed a clearer public service surface: direct offer language, credible structure, and a project path that did not make prospects hunt for the next step.
What changed
Prospects can now understand the service categories and project path without needing a pre-call explanation.
Challenge
Financial-services sites often default to vague reassurance and stock-photo trust cues. This needed to be simpler, plainer, and more specific to the actual services.
Solution
Direct service pages, a visual hierarchy that puts the offer above the fold, and a shorter form-to-contact path than the category default.
Outcomes
What changed
Care / handoff
More work